I love this kind of discussion! I’ve seen a few businesses in Santa Ynez that have really flourished over the years, like the local wineries and artisanal shops. What’s cool is how they’ve embraced the uniqueness of the town. Whether it’s hosting wine-tasting events or collaborating with other businesses, they’ve built strong connections with locals and tourists. What stands out to me is how these businesses seem to have found their niche and really focus on their strengths. It’s inspiring!